Theres a recent Mashable article ” How to Target Social Media Influencers to Boost traffic and sales” Basically – find out who your 1% are – What they like to share - where they hang out - what motivates them – and make them famous. The article says
On average, approximately 1% of a site’s audience generates 20% of all its traffic through sharing of the brand’s content or site links with others. And these “influencers” drive an even higher share of conversion. These very important Internet users can directly influence 30% or more of overall end actions on brand websites by recommending the brand’s site, products or promotions to friends.
Now this is relevent because Larisa asks “Has Blizzard put the Wow blogging community on Ignore“ and she has noticed that community sites, including bloggers are severely underrepresented in Blizzards Fan site program. Two of the 4 reasons Blizzard gave as to why not are ”Limited Interest they hold to the community, and the big amount of them” This makes sence when you look at a social media marketing model.
Remember that Map of the World of Warcraft online communities Map by Tim Howgego this was done back in 2008 – so it may have changed by now – “The South West of the Map is dominated by the ‘Blog-o-sphere” but only one blog Wow Insider ( now wow.com) is named
If you look at that Community Map, it really puts into perspective who else is out there. Blogging about WOW is only one way Wow players are expressing their love of a game. We are still little fish, in a big ocean.
Larisa points out that some bloggers have gotten a nod from Blizzard, but those who have, BRK, Resto4life and I will even add Breanni, from Warcraftpets a fan site – maybe they are our 1% – Blizzard have immortalised these bloggers / players – created legends given connection to the rest of us and hope that one day – maybe Blizzard will notice us – and name a gun after us. ( The Pugnacious Collar is not mine – pure co-incidence - as if they would give me a non Spell power neck. )
They don’t need to give more bloggers love. We will still love them regardless, and the messages / fame / that they do give to the 1% will be enough – because that social media market model theories that by reaching that 1% you are reaching and influencing 30% – you don’t need to acknowledge even the top 10% to get your message across.