I can’t not – not post something about Blizzard taking back their plans for real names on forums.
But well done internets. Take a bow – you have won. For now perhaps, but at least a reprive.
I feel like it was a bit of a flash in a pan though.
They announced it. The interwebs exploded. They backed down.
Good on them for doing so, however I can’t help but feel that there is more to come.
Companies don’t make grandiose changes such as this, and not run this by group of people affected by the change. I’m sure market research would have told them already what the internet had to say so loudely.
So did their market research group fail to represent us the people who play? Or did they already know that the fall out would be, and were willing to take on the risks?
I’m betting they knew, so it seems for now the risks outweigh what ever benifit Blizzard could have received.
Blizzard also realised that when you do get an issue and personal identifyable information is made available it doesn’t just affect you – it ‘s not just information about you - it’s your family, your children – your workplace. You are not an island.
I don’t necessarily agree with what information was made public about the people they reseached. I would hope now that the point is made, it goes away, except with the internet nothing ever really goes away.
But it will be interesting to see what compromises come out .