Companies are being pressured to get into social media a lot more these days. They have to have Twitters , and face book pages and all the other fandangled social media. They have been told to connect to their customers. It’s not just about selling your product, its engaging your customers ( insert other marketing drivel)
They have been told customers want to be connected.
So… Say a blog is a company right
We use the blog to plug/produce our own ‘business’ ( our words) most blogs operate heavily in our own industry ( Wow blogging) and have business relationships with other games and game bloggers. Our own blogs are very much me me me me me, ( think company’s own profit and losses, and the authors are CEOs and sometimes I like you ( insert link) we quote other bloggers or new sources and most the time we value add to content we don’t originally create Eg Don’t just link the video because the original source ‘manufactured that video” as companies in this industry we value add to that product, and use that video in a context, or have an opinion about it. It becomes more than a piece of raw material.
But all this while, we are still operating in a very narrow field of interest. Our customers are more likely to be a blogger themselves.
Now this all ties back to Twitter ( social media, you know companies need to have this to interact with their customers ect)
Well I have noticed an increase in my followers on twitter to be people who are not bloggers, and this is interesting because bloggers have a tendency to follow and read other bloggers, but here is this ability to connect to our readers, or ‘customers’ beyond comments – and are we doing that, or like me happily tweeting away thinking its an extension of my blog and not an engagement tool
The same goes for Facebook – it’s one thing to have a page on facebook, but you need to use it and interact with the people who are your fans
But interact how. Company’s pay social media experts a lot of money to get their customers engaged
So I don’t know if I am actually asking anything or if I am making sense, and I know where aren’t really company’s, but are we using social media to communicate as we could be when we seem to only be using it as an extension to our blogs